Everyday choices don't have to cost The Planet™
The pioneer of pure cellulose straws and tableware — beyond bioplastics
Thermally transformed. Chemically untouched. Fully SUP-compliant.
cellulose • no plastics • no bioplastics • compostable
"Biosourcé" Doesn't Mean Plastic-Free
Most "biosourced" products on the market are still just bioplastics — made from corn or sugarcane instead of oil.
The EU regulates chemistry, not origin.
Under EU Directive 2019/904, bio-plastic = plastic. Same restrictions.
Our cellulose?
Not bio-plastic. Not plastic at all. Future-proof compliance.
Nature had the Answer all along
From sustainably managed forests (FSC/PEFC certified), we use pure cellulose — the same material trees use to stand strong, then naturally return to soil.
These natural masters don’t compete with our food supply. From natural cellulose, we create plastic-free straws, compostable straws, and compostable cutlery designed for professional use.
The result?
Tableware that performs like plastic but disappears like a leaf.
Made to vanish, designed to perform
Feature
Durability
Composability
Consumer Experience
Regulatory Compliance
HH EthicaNOVA
✔ Strong & moisture-resistant
✔ 100% compostable; FSC & PEFC
✔ No aftertaste, premium feel
✔ Plastic-free & fully EU compliant
Paper Products
✘ Get soggy
✔ Compostable
✘ Alter drink taste
✘ May contain plastic
Bioplastic Products
✔ Medium durability
✘ Limited in composability
✔ Neutral taste
✘ Not fully EU-compliant
Partnering with sustainable businesses that put the planet first
Food & Hospitality
For bars and hotels — durable compostable straws and tableware for high-volume service without compromising sustainability
Events & Entertainment
Festivals and stadiums replace plastic with compostable plates, cutlery, and drinkware at scale
Corporate Offices
Workplaces switch to compostable cutlery and drinkware to support CSR and employee wellbeing
Catering & Food Service
Professional caterers choose our heat-resistant cutlery and plates for premium events with sustainable presentation.
Retail & Specialty Stores
Supermarkets and organic stores offer plastic-free straws and cutlery to complete a sustainable customer experience
Educational Institutions
Schools and universities adopt biodegradable utensils and plates to combine sustainability with food safety standards