Everyday choices don't have to cost The Planet™
Plastic straws take up to 200 years to decompose. Paper straws fall apart in minutes.
What if there was a sustainable alternative to plastic that works perfectly, then simply disappears?
Designed to reduce waste and protect the planet, our plastic-free straws, compostable cutlery, and plastic-free tableware offer a new generation of disposable tableware without plastic.
Unlike conventional options made of fragile paper or polluting plastic, our products are crafted from natural cellulose, inspired directly by nature.
Strong and reliable during use, our compostable straws and compostable cutlery are designed for professional use in horeca, events, and catering.
After use, they naturally return to the earth — a sustainable alternative to plastic that leaves no unnecessary trace, just like a fallen leaf.
Nature had the Answer all along
Deep in responsibly managed forests, trees have been perfecting sustainable cycles for centuries. They grow strong, serve their purpose, then gracefully return to the earth — inspiring a new generation of plastic-free tableware.
These natural masters don’t compete with our food supply. They thrive in dedicated forest spaces, capturing carbon and cleaning our air, while providing a sustainable alternative to plastic for everyday use.
When we set out to reduce plastic pollution, we realized trees already held the solution. From natural cellulose, we create plastic-free straws, compostable straws and compostable cutlery designed for professional use.
Thanks to our exclusive thermal treatment process, the natural integrity of cellulose is preserved — without chemical transformation. The result is disposable tableware without plastic that performs reliably, then naturally returns to the environment.
Strong during use, then naturally degradable, our plastic-free straws and compostable cutlery disappear without leaving harmful residues — exactly as nature intended.
Made to vanish, designed to perform
Feature
Durability
Composability
Consumer Experience
Regulatory Compliance
HH EthicaNOVA
✔ Strong & moisture-resistant
✔ 100% compostable; FSC & PEFC
✔ No aftertaste, premium feel
✔ Plastic-free & fully EU compliant
Paper Products
✘ Get soggy
✔ Compostable
✘ Alter drink taste
✘ May contain plastic
Bioplastic Products
✔ Medium durability
✘ Limited in composability
✔ Neutral taste
✘ Not fully EU-compliant
Partnering with sustainable businesses that put the planet first
Food & Hospitality
Catering & Food Service
From biodegradable straws in bustling bars to compostable plates in hotel restaurants - our tableware handles high-volume service while keeping sustainability promises to guests
Professional caterers rely on our durable, heat-resistant cutlery and plates for outdoor events, corporate functions, and special occasions where quality presentation meets environmental responsibility
Events & Entertainment
Music festivals and stadiums eliminate plastic waste using our full range of compostable plates, cutlery, and drinkware for thousands of attendees, creating memorable experiences without environmental guilt.
Retail & Specialty Stores
Eco-conscious supermarkets stock our drinking straws and cutlery sets, while organic shops use our ice cream spoons and dessert utensils to complete their plastic-free customer experience
Corporate Offices
Educational Institutions
Modern workplaces replace plastic cutlery and drinkware in their cafeterias with our compostable alternatives, supporting CSR goals and employee wellness initiatives
University dining halls and school cafeterias switch to our biodegradable utensils and plates, teaching students sustainability through everyday choices while meeting strict food safety standards