Everyday choices don't have to cost The Planet™
PLASTIC DISAPPEARED FROM THE LABEL. NOT FROM THE PRODUCT
Thermally transformed. Chemically untouched. Fully SUP-compliant.
cellulose • no plastics • no bioplastics • home compostable
"Biosourcé" Doesn't Mean Plastic-Free.
The Bioplastic Illusion
Most "biosourced" products on the market are still just bioplastics — made from corn or sugarcane instead of oil.
Most alternatives replace plastic with another plastic.
Others changed the label. We changed the product.
Welcome to Honest Hospitality™
Not bio-plastic. Not plastic at all. Future-proof compliance.
Nature had the Answer all along
From FSC/PEFC-certified forests, we use cellulose — the same material that gives trees their strength.
Unlike corn or sugarcane bioplastics, ours doesn't compete with the food supply.
Wood becomes cellulose, cellulose becomes heat-treated tableware — plastic-free straws and cutlery, home compostable, designed for professional use.
The result? Plastic lasts for centuries. Honest Materials™ don't.
Made to vanish, designed to perform
Feature
PFAS¹
EU compliance
Performance
End of Life
HH EthicaNOVA
✔ No PFAS
✔ Compliant
✔ Rigid, No aftertaste
✔ Home compostable
Paper Products
✘ 90% PFAS detected²
✘ PFAS limits³
✘ Softens, Alters taste
✘ Limited recycling
Bioplastic (‘better plastic’)
? No published PFAS data
✘ Classified as plastic⁴
✔ Neutral
✘ Industrial composting only
¹ PFAS ("forever chemicals") — linked to kidney/testicular cancer (ATSDR), among other health effects.
² University of Antwerp, 2023: PFAS detected in 18 of 20 paper straw brands tested.
³ EU PPWR (Reg. 2025/40): PFAS limits for food-contact packaging in force since 12 Aug 2026.
⁴ Classified as 'plastic' under EU SUP Directive (2019/904).
Who replaces plastic with us putting the planet first
Food & Hospitality
Bars & hotels — home compostable straws and tableware for high-volume service
Catering & Food Service
Caterers — heat-resistant cutlery and plates for premium events
Events & Entertainment
Retail & Specialty Stores
Festivals & stadiums — home compostable plates, cutlery, and drinkware at scale
Supermarkets & organic stores — plastic-free straws and cutlery
Corporate Offices
Educational Institutions
Workplaces — cutlery and drinkware for CSR and employee wellbeing
Schools & universities — home compostable utensils and plates, food-safety certified