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Everyday choices don't have to cost The Planet™
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Plastic straws take up to 200 years to decompose. Paper straws fall apart in minutes. What if there was a third option that works perfectly, then simply vanishes?
Designed to cut waste and heal the planet. Where conventional straws are either flimsy paper that dissolves in your drink or plastic that pollutes forever, ours are made from natural cellulose.
Strong during use, then completely compostable—they disappear without a trace, just like a fallen leaf.
Nature had the Answer all along
Deep in responsibly managed forests, trees have been perfecting sustainable cycles for centuries. They grow strong, serve their purpose, then gracefully return to earth as nutrients.
These natural masters don't compete with our food supply - they thrive in dedicated forest spaces, capturing carbon and cleaning our air.
When we sought to heal our planet from plastic pollution, we realized trees already had the perfect solution.
Our exclusive thermal treatment process preserves the natural integrity of cellulose, avoiding chemical transformations required by other biomaterials.
They became our inspiration, showing us how to create products that perform beautifully, then disappear completely - exactly as nature designed.
Made to vanish, designed to perform
Feature
Durability
Composability
Consumer Experience
Regulatory Compliance
HH EthicaNOVA
✔ Strong & moisture-resistant
✔ 100% compostable; FSC & PEFC
✔ No aftertaste, premium feel
✔ Plastic-free & fully EU compliant
Paper Products
✘ Get soggy
✔ Compostable
✘ Alter drink taste
✘ May contain plastic
Bioplastic Products
✔ Medium durability
✘ Limited in composability
✔ Neutral taste
✘ Not fully EU-compliant
Partnering with sustainable businesses that put the planet first
Food & Hospitality
From biodegradable straws in bustling bars to compostable plates in hotel restaurants - our tableware handles high-volume service while keeping sustainability promises to guests
Events & Entertainment
Music festivals and stadiums eliminate plastic waste using our full range of compostable plates, cutlery, and drinkware for thousands of attendees, creating memorable experiences without environmental guilt.
Corporate Offices
Modern workplaces replace plastic cutlery and drinkware in their cafeterias with our compostable alternatives, supporting CSR goals and employee wellness initiatives
Catering & Food Service
Professional caterers rely on our durable, heat-resistant cutlery and plates for outdoor events, corporate functions, and special occasions where quality presentation meets environmental responsibility
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Retail & Specialty Stores
Eco-conscious supermarkets stock our drinking straws and cutlery sets, while organic shops use our ice cream spoons and dessert utensils to complete their plastic-free customer experience
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Educational Institutions
University dining halls and school cafeterias switch to our biodegradable utensils and plates, teaching students sustainability through everyday choices while meeting strict food safety standards