Others changed the label.We changed the product.
We create bio-based disposables that work perfectly, then compost at home. No compromise on quality.
Founded on the conviction that everyone can help build a plastic-free everyday life, we develop practical solutions for modern businesses: cellulose-based single-use products, raw materials, and consulting services that make the transition away from plastic straightforward and profitable.
Unlike other biomaterials that require chemical processing, our cellulose is exclusively heat-treated — wood fiber, not plastic.
Our approach is simple: proven science, applied with care. We create products that meet the performance standards your business demands — and compost at home when their job is done.
Our mission: to eliminate harmful plastic from everyday life by providing materials that return to nature — not microplastics.
Founded and led by Halyna Horin
— turning vision into impact
Beyond Today
Our collection already covers everyday essentials — from cutlery and plates to straws and glasses — all designed for seamless integration into industrial supply chains. But this is only the beginning.
We constantly explore new applications and develop prototypes for both industrial and consumer markets. With every innovation, we remove more waste from the cycle and open new doors for positive change.
We welcome brand partnerships that accelerate innovation and help reshape the industry together.
Beyond products, we are building a movement. We believe everyone can become an everyday hero — protecting ecosystems and choosing a plastic-free future, one conscious choice at a time.